1. Skinceuticals simply clean- 195ML
2. Skinceuticals Hydrating B5 gel- 30ML 
3. Skinceuticals Daily moisture- 50ML
4. Heliocare  Gel oil Free Dry Touch SPF50- 50ML

Positioning: minimal steps, maximum impact

Retail script: Four steps. No fuss. Great  outcomes.

1) Cleanser — 

SkinCeuticals Simply Clean

Indications

Ideal for:

• Normal to oily or combination skin

• Congestion, excess oil, urban skin fatigue

• Men who want one cleanser that cleans thoroughly without over-stripping

Key ingredients (high-level)

• Fruit acid blend to gently refine and smooth

• Botanical extracts including chamomile and aloe to calm and soften 

How to use

• Twice daily.

• Massage one pump onto wet face and neck in light circular motions.

• Rinse with warm water and pat dry. 

The science (staff phrasing)

This cleanser blends effective oil and impurity removal with light exfoliation to improve surface clarity, making it the ideal first step for men who want visible improvement without a complicated routine. 

2) Hero Serum 

SkinCeuticals Hydrating B5 Gel

Indications

Great for:

• Dehydration (even in oily skin)

• Post-shave tightness or mild sensitivity

• Early line prevention through plumping + barrier comfort

Key ingredients

• Hyaluronic acid (hydration reservoir)

• Vitamin B5 (panthenol derivative) to support smoothness and skin comfort 

How to use

• Apply 2–3 drops to face and neck morning and night.

• Layer under moisturiser. 

The science

Hydration is a performance lever. By improving water-binding and barrier feel, this serum supports healthier texture, reduced tightness, and a fresher, more resilient look — with minimal effort. 

3) Lightweight Moisturiser — 

SkinCeuticals Daily Moisture

Indications

Best for:

• Normal to oily skin

• Men who dislike heavy textures

• Visible pores and surface imbalance

Key ingredients (brand highlights)

• Vitamin E for antioxidant support

• Three algae extracts

• A botanical blend (including cinnamon and ginger among others) supporting comfort and refined finish 

How to use

• Apply a generous amount to face, neck and chest once or twice daily.

• AM: after serum and before SPF. 

The science

This moisturiser is engineered to deliver hydration without shine while supporting a smoother, more refined appearance — a strong match for male clients who want results but value speed and comfort. 

4) SPF — 

Heliocare 360 Gel Oil-Free SPF 50+

This ultra-light mattifying gel absorbs quickly into the skin, providing a dry-touch, matte finish. Other options available if your skin is dry.

Indications

Ideal for:

• Oily or combination skin

• Men who resist SPF due to shine

• Pigmentation prevention and long-term collagen protection

Key ingredients / technology (high-level)

• Full-spectrum filters for UVA/UVB

• Protection extending to visible light and infrared-A

• Fernblock® FC antioxidant technology

• DNA repair enzymes + supporting antioxidants (often including vitamins C & E and green tea in the technology platform) 

How to use

• Apply generously every morning as final step.

• Reapply during high exposure, sweating, or outdoor activity. 

The science

This is a high-compliance SPF: matte, weightless, fast-absorbing, with broad environmental coverage. It protects the results of the routine and reduces the visible trajectory of UV-driven ageing. 

One-minute staff selling flow

“This box is built for men who want performance without the admin.

Cleanse, hydrate, moisturise, protect.

It covers oil control, dehydration, texture and daily anti-ageing defence in four effortless steps.

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