Men Performance Box
- Skinceuticals simply clean- 195ML
- Skinceuticals Hydrating B5 gel- 30ML
- Skinceuticals Daily moisture- 50ML
- Heliocare Gel oil Free Dry Touch SPF50- 50ML
Positioning: minimal steps, maximum impact
Retail script: Four steps. No fuss. Great outcomes.
1) Cleanser —
SkinCeuticals Simply Clean
Indications
Ideal for:
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Normal to oily or combination skin
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Congestion, excess oil, urban skin fatigue
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Men who want one cleanser that cleans thoroughly without over-stripping
Key ingredients (high-level)
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Fruit acid blend to gently refine and smooth
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Botanical extracts including chamomile and aloe to calm and soften
How to use
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Twice daily.
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Massage one pump onto wet face and neck in light circular motions.
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Rinse with warm water and pat dry.
The science (staff phrasing)
This cleanser blends effective oil and impurity removal with light exfoliation to improve surface clarity, making it the ideal first step for men who want visible improvement without a complicated routine.
2) Hero Serum
SkinCeuticals Hydrating B5 Gel
Indications
Great for:
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Dehydration (even in oily skin)
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Post-shave tightness or mild sensitivity
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Early line prevention through plumping + barrier comfort
Key ingredients
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Hyaluronic acid (hydration reservoir)
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Vitamin B5 (panthenol derivative) to support smoothness and skin comfort
How to use
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Apply 2–3 drops to face and neck morning and night.
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Layer under moisturiser.
The science
Hydration is a performance lever. By improving water-binding and barrier feel, this serum supports healthier texture, reduced tightness, and a fresher, more resilient look — with minimal effort.
3) Lightweight Moisturiser —
SkinCeuticals Daily Moisture
Indications
Best for:
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Normal to oily skin
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Men who dislike heavy textures
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Visible pores and surface imbalance
Key ingredients (brand highlights)
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Vitamin E for antioxidant support
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Three algae extracts
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A botanical blend (including cinnamon and ginger among others) supporting comfort and refined finish
How to use
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Apply a generous amount to face, neck and chest once or twice daily.
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AM: after serum and before SPF.
The science
This moisturiser is engineered to deliver hydration without shine while supporting a smoother, more refined appearance — a strong match for male clients who want results but value speed and comfort.
4) SPF —
Heliocare 360 Gel Oil-Free SPF 50+
This ultra-light mattifying gel absorbs quickly into the skin, providing a dry-touch, matte finish. Other options available if your skin is dry.
Indications
Ideal for:
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Oily or combination skin
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Men who resist SPF due to shine
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Pigmentation prevention and long-term collagen protection
Key ingredients / technology (high-level)
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Full-spectrum filters for UVA/UVB
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Protection extending to visible light and infrared-A
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Fernblock® FC antioxidant technology
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DNA repair enzymes + supporting antioxidants (often including vitamins C & E and green tea in the technology platform)
How to use
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Apply generously every morning as final step.
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Reapply during high exposure, sweating, or outdoor activity.
The science
This is a high-compliance SPF: matte, weightless, fast-absorbing, with broad environmental coverage. It protects the results of the routine and reduces the visible trajectory of UV-driven ageing.
One-minute staff selling flow
“This box is built for men who want performance without the admin.
Cleanse, hydrate, moisturise, protect.
It covers oil control, dehydration, texture and daily anti-ageing defence in four effortless steps.
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